commit 7f51a31150b2e9e2da2d79683214362b9067f16f
Author: Zhengen TANG <Zhengen.TANG@halliburton.com>
Date:   Thu Aug 6 15:56:14 2026 +0800

    chore: initial commit of Wagtail backend scaffold

diff --git a/.env.example b/.env.example
new file mode 100644
index 0000000..f861f62
--- /dev/null
+++ b/.env.example
@@ -0,0 +1,26 @@
+# 复制为 .env 并按实际环境填写。生产环境密钥请使用密钥管理服务，切勿提交到仓库。
+
+SECRET_KEY=change-me
+ALLOWED_HOSTS=example.com,www.example.com
+WAGTAILADMIN_BASE_URL=https://cms.example.com
+
+# 数据库（生产环境，PostgreSQL）
+DATABASE_URL=postgres://user:password@postgres:5432/enterprise_cms
+
+# 缓存
+REDIS_URL=redis://redis:6379/1
+
+# 跨域 / CSRF 白名单（Next.js 前端域名）
+CORS_ALLOWED_ORIGINS=https://www.example.com
+CSRF_TRUSTED_ORIGINS=https://www.example.com
+
+# 国内对象存储（阿里云 OSS / 腾讯云 COS，S3 兼容协议）
+DEFAULT_FILE_STORAGE=storages.backends.s3boto3.S3Boto3Storage
+OSS_ACCESS_KEY_ID=
+OSS_SECRET_ACCESS_KEY=
+OSS_BUCKET_NAME=
+OSS_ENDPOINT_URL=
+
+# 发布后前端 ISR 缓存失效 Webhook
+FRONTEND_REVALIDATE_URL=https://www.example.com/api/revalidate
+REVALIDATE_SECRET=change-me
diff --git a/.gitignore b/.gitignore
new file mode 100644
index 0000000..0f2e6bd
--- /dev/null
+++ b/.gitignore
@@ -0,0 +1,15 @@
+__pycache__/
+*.py[cod]
+*.sqlite3
+.env
+/media/
+/staticfiles/
+.venv/
+venv/
+*.egg-info/
+.pytest_cache/
+node_modules/
+.next/
+
+# frontend 是独立的 Next.js 仓库（自带 .git），不纳入后端仓库版本控制
+/frontend/
diff --git a/apps/__init__.py b/apps/__init__.py
new file mode 100644
index 0000000..e69de29
diff --git a/apps/api/__init__.py b/apps/api/__init__.py
new file mode 100644
index 0000000..e69de29
diff --git a/apps/api/apps.py b/apps/api/apps.py
new file mode 100644
index 0000000..d022f03
--- /dev/null
+++ b/apps/api/apps.py
@@ -0,0 +1,8 @@
+from django.apps import AppConfig
+
+
+class ApiConfig(AppConfig):
+    default_auto_field = "django.db.models.BigAutoField"
+    name = "apps.api"
+    label = "api"
+    verbose_name = "API"
diff --git a/apps/api/urls.py b/apps/api/urls.py
new file mode 100644
index 0000000..e722004
--- /dev/null
+++ b/apps/api/urls.py
@@ -0,0 +1,14 @@
+"""
+Wagtail API v2 路由配置。
+详见 documents/设计方案分析与完善版.md §2.7 Headless API 设计规范。
+"""
+from wagtail.api.v2.views import PagesAPIViewSet
+from wagtail.api.v2.router import WagtailAPIRouter
+from wagtail.images.api.v2.views import ImagesAPIViewSet
+from wagtail.documents.api.v2.views import DocumentsAPIViewSet
+
+api_router = WagtailAPIRouter("wagtailapi")
+
+api_router.register_endpoint("pages", PagesAPIViewSet)
+api_router.register_endpoint("images", ImagesAPIViewSet)
+api_router.register_endpoint("documents", DocumentsAPIViewSet)
diff --git a/apps/blog/__init__.py b/apps/blog/__init__.py
new file mode 100644
index 0000000..e69de29
diff --git a/apps/blog/apps.py b/apps/blog/apps.py
new file mode 100644
index 0000000..29f7f46
--- /dev/null
+++ b/apps/blog/apps.py
@@ -0,0 +1,8 @@
+from django.apps import AppConfig
+
+
+class BlogConfig(AppConfig):
+    default_auto_field = "django.db.models.BigAutoField"
+    name = "apps.blog"
+    label = "blog"
+    verbose_name = "技术博客"
diff --git a/apps/blog/migrations/0001_initial.py b/apps/blog/migrations/0001_initial.py
new file mode 100644
index 0000000..7ef06f5
--- /dev/null
+++ b/apps/blog/migrations/0001_initial.py
@@ -0,0 +1,72 @@
+# Generated by Django 6.0.5 on 2026-08-06 05:29
+
+import django.db.models.deletion
+import modelcluster.contrib.taggit
+import modelcluster.fields
+import wagtail.fields
+from django.db import migrations, models
+
+
+class Migration(migrations.Migration):
+
+    initial = True
+
+    dependencies = [
+        ('taggit', '0006_rename_taggeditem_content_type_object_id_taggit_tagg_content_8fc721_idx'),
+        ('wagtailcore', '0097_baselogentry_uuid_action_timestamp_indexes'),
+        ('wagtailimages', '0027_image_description'),
+    ]
+
+    operations = [
+        migrations.CreateModel(
+            name='BlogIndexPage',
+            fields=[
+                ('page_ptr', models.OneToOneField(auto_created=True, on_delete=django.db.models.deletion.CASCADE, parent_link=True, primary_key=True, serialize=False, to='wagtailcore.page')),
+                ('seo_title_override', models.CharField(blank=True, help_text='留空则使用页面标题', max_length=70, verbose_name='SEO 标题')),
+                ('seo_description_override', models.CharField(blank=True, max_length=160, verbose_name='SEO 描述')),
+                ('canonical_url', models.URLField(blank=True, verbose_name='Canonical URL')),
+                ('schema_json', models.JSONField(blank=True, default=dict, verbose_name='结构化数据 (JSON-LD)')),
+                ('intro', models.TextField(blank=True, verbose_name='栏目简介')),
+                ('og_image', models.ForeignKey(blank=True, null=True, on_delete=django.db.models.deletion.SET_NULL, related_name='+', to='wagtailimages.image', verbose_name='社交分享图')),
+            ],
+            options={
+                'verbose_name': '博客栏目页',
+            },
+            bases=('wagtailcore.page',),
+        ),
+        migrations.CreateModel(
+            name='BlogPage',
+            fields=[
+                ('page_ptr', models.OneToOneField(auto_created=True, on_delete=django.db.models.deletion.CASCADE, parent_link=True, primary_key=True, serialize=False, to='wagtailcore.page')),
+                ('seo_title_override', models.CharField(blank=True, help_text='留空则使用页面标题', max_length=70, verbose_name='SEO 标题')),
+                ('seo_description_override', models.CharField(blank=True, max_length=160, verbose_name='SEO 描述')),
+                ('canonical_url', models.URLField(blank=True, verbose_name='Canonical URL')),
+                ('schema_json', models.JSONField(blank=True, default=dict, verbose_name='结构化数据 (JSON-LD)')),
+                ('published_at', models.DateTimeField(verbose_name='发布时间')),
+                ('intro', models.CharField(blank=True, max_length=250, verbose_name='摘要')),
+                ('body', wagtail.fields.StreamField([('hero', 7), ('stats', 12), ('feature_grid', 19), ('faq', 24), ('cta', 27), ('logo_cloud', 31), ('richtext', 32)], blank=True, block_lookup={0: ('wagtail.blocks.CharBlock', (), {'label': '标题', 'max_length': 120}), 1: ('wagtail.blocks.TextBlock', (), {'label': '副标题', 'required': False}), 2: ('wagtail.images.blocks.ImageChooserBlock', (), {'label': '背景图', 'required': False}), 3: ('wagtail.blocks.CharBlock', (), {'label': '按钮文案', 'max_length': 50}), 4: ('wagtail.blocks.URLBlock', (), {'label': '按钮链接'}), 5: ('wagtail.blocks.StructBlock', [[('text', 3), ('link', 4)]], {}), 6: ('wagtail.blocks.ListBlock', (5,), {'label': '按钮组'}), 7: ('wagtail.blocks.StructBlock', [[('title', 0), ('subtitle', 1), ('background_image', 2), ('buttons', 6)]], {}), 8: ('wagtail.blocks.CharBlock', (), {'label': '数值', 'max_length': 20}), 9: ('wagtail.blocks.CharBlock', (), {'label': '说明文字', 'max_length': 50}), 10: ('wagtail.blocks.StructBlock', [[('value', 8), ('label', 9)]], {}), 11: ('wagtail.blocks.ListBlock', (10,), {'label': '数据项'}), 12: ('wagtail.blocks.StructBlock', [[('items', 11)]], {}), 13: ('wagtail.blocks.CharBlock', (), {'label': '模块标题', 'max_length': 100, 'required': False}), 14: ('wagtail.blocks.CharBlock', (), {'label': '图标', 'max_length': 50, 'required': False}), 15: ('wagtail.blocks.CharBlock', (), {'label': '标题', 'max_length': 100}), 16: ('wagtail.blocks.TextBlock', (), {'label': '描述'}), 17: ('wagtail.blocks.StructBlock', [[('icon', 14), ('title', 15), ('description', 16)]], {}), 18: ('wagtail.blocks.ListBlock', (17,), {'label': '能力列表'}), 19: ('wagtail.blocks.StructBlock', [[('heading', 13), ('items', 18)]], {}), 20: ('wagtail.blocks.CharBlock', (), {'label': '问题', 'max_length': 200}), 21: ('wagtail.blocks.RichTextBlock', (), {'label': '回答'}), 22: ('wagtail.blocks.StructBlock', [[('question', 20), ('answer', 21)]], {}), 23: ('wagtail.blocks.ListBlock', (22,), {'label': '问答列表'}), 24: ('wagtail.blocks.StructBlock', [[('items', 23)]], {}), 25: ('wagtail.blocks.TextBlock', (), {'label': '描述', 'required': False}), 26: ('wagtail.blocks.StructBlock', [[('text', 3), ('link', 4)]], {'label': '按钮'}), 27: ('wagtail.blocks.StructBlock', [[('heading', 0), ('description', 25), ('button', 26)]], {}), 28: ('wagtail.blocks.CharBlock', (), {'label': '标题', 'max_length': 100, 'required': False}), 29: ('wagtail.images.blocks.ImageChooserBlock', (), {}), 30: ('wagtail.blocks.ListBlock', (29,), {'label': 'Logo 列表'}), 31: ('wagtail.blocks.StructBlock', [[('heading', 28), ('logos', 30)]], {}), 32: ('wagtail.blocks.RichTextBlock', (), {'label': '富文本'})})),
+                ('cover_image', models.ForeignKey(blank=True, null=True, on_delete=django.db.models.deletion.SET_NULL, related_name='+', to='wagtailimages.image', verbose_name='封面图')),
+                ('og_image', models.ForeignKey(blank=True, null=True, on_delete=django.db.models.deletion.SET_NULL, related_name='+', to='wagtailimages.image', verbose_name='社交分享图')),
+            ],
+            options={
+                'verbose_name': '博客文章',
+            },
+            bases=('wagtailcore.page',),
+        ),
+        migrations.CreateModel(
+            name='BlogPageTag',
+            fields=[
+                ('id', models.BigAutoField(auto_created=True, primary_key=True, serialize=False, verbose_name='ID')),
+                ('content_object', modelcluster.fields.ParentalKey(on_delete=django.db.models.deletion.CASCADE, related_name='tagged_items', to='blog.blogpage')),
+                ('tag', models.ForeignKey(on_delete=django.db.models.deletion.CASCADE, related_name='%(app_label)s_%(class)s_items', to='taggit.tag')),
+            ],
+            options={
+                'abstract': False,
+            },
+        ),
+        migrations.AddField(
+            model_name='blogpage',
+            name='tags',
+            field=modelcluster.contrib.taggit.ClusterTaggableManager(blank=True, help_text='A comma-separated list of tags.', through='blog.BlogPageTag', to='taggit.Tag', verbose_name='标签'),
+        ),
+    ]
diff --git a/apps/blog/migrations/__init__.py b/apps/blog/migrations/__init__.py
new file mode 100644
index 0000000..e69de29
diff --git a/apps/blog/models.py b/apps/blog/models.py
new file mode 100644
index 0000000..dafd20b
--- /dev/null
+++ b/apps/blog/models.py
@@ -0,0 +1,75 @@
+from django.db import models
+from modelcluster.contrib.taggit import ClusterTaggableManager
+from modelcluster.fields import ParentalKey
+from taggit.models import TaggedItemBase
+from wagtail.admin.panels import FieldPanel
+from wagtail.fields import StreamField
+from wagtail.search import index
+
+from apps.core.blocks import COMMON_BLOCKS
+from apps.core.models import SEOablePage
+
+
+class BlogIndexPage(SEOablePage):
+    """博客列表页，本身不直接管理内容，子页面为 BlogPage。"""
+
+    intro = models.TextField(blank=True, verbose_name="栏目简介")
+
+    content_panels = SEOablePage.content_panels + [
+        FieldPanel("intro"),
+    ]
+
+    subpage_types = ["blog.BlogPage"]
+    parent_page_types = ["home.HomePage"]
+
+    class Meta:
+        verbose_name = "博客栏目页"
+
+    def get_context(self, request, *args, **kwargs):
+        context = super().get_context(request, *args, **kwargs)
+        context["posts"] = (
+            BlogPage.objects.live().descendant_of(self).order_by("-published_at")
+        )
+        return context
+
+
+class BlogPageTag(TaggedItemBase):
+    content_object = ParentalKey(
+        "BlogPage", related_name="tagged_items", on_delete=models.CASCADE
+    )
+
+
+class BlogPage(SEOablePage):
+    """技术博客文章页。"""
+
+    published_at = models.DateTimeField(verbose_name="发布时间")
+    intro = models.CharField(max_length=250, blank=True, verbose_name="摘要")
+    cover_image = models.ForeignKey(
+        "wagtailimages.Image",
+        null=True,
+        blank=True,
+        on_delete=models.SET_NULL,
+        related_name="+",
+        verbose_name="封面图",
+    )
+    body = StreamField(COMMON_BLOCKS, use_json_field=True, blank=True)
+    tags = ClusterTaggableManager(through=BlogPageTag, blank=True, verbose_name="标签")
+
+    search_fields = SEOablePage.search_fields + [
+        index.SearchField("intro"),
+        index.SearchField("body"),
+    ]
+
+    content_panels = SEOablePage.content_panels + [
+        FieldPanel("published_at"),
+        FieldPanel("intro"),
+        FieldPanel("cover_image"),
+        FieldPanel("body"),
+        FieldPanel("tags"),
+    ]
+
+    parent_page_types = ["blog.BlogIndexPage"]
+    subpage_types = []
+
+    class Meta:
+        verbose_name = "博客文章"
diff --git a/apps/blog/templates/blog/blog_index_page.html b/apps/blog/templates/blog/blog_index_page.html
new file mode 100644
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--- /dev/null
+++ b/apps/blog/templates/blog/blog_index_page.html
@@ -0,0 +1,14 @@
+{% load wagtailcore_tags %}
+<!doctype html>
+<html lang="zh-hans">
+<head><meta charset="utf-8"><title>{{ page.title }}</title></head>
+<body>
+  <h1>{{ page.title }}</h1>
+  <p>{{ page.intro }}</p>
+  <ul>
+    {% for post in posts %}
+      <li><a href="{% pageurl post %}">{{ post.title }}</a></li>
+    {% endfor %}
+  </ul>
+</body>
+</html>
diff --git a/apps/blog/templates/blog/blog_page.html b/apps/blog/templates/blog/blog_page.html
new file mode 100644
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--- /dev/null
+++ b/apps/blog/templates/blog/blog_page.html
@@ -0,0 +1,12 @@
+{% load wagtailcore_tags %}
+<!doctype html>
+<html lang="zh-hans">
+<head><meta charset="utf-8"><title>{{ page.title }}</title></head>
+<body>
+  <h1>{{ page.title }}</h1>
+  <p>{{ page.published_at }}</p>
+  {% for block in page.body %}
+    {% include_block block %}
+  {% endfor %}
+</body>
+</html>
diff --git a/apps/core/__init__.py b/apps/core/__init__.py
new file mode 100644
index 0000000..e69de29
diff --git a/apps/core/apps.py b/apps/core/apps.py
new file mode 100644
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--- /dev/null
+++ b/apps/core/apps.py
@@ -0,0 +1,11 @@
+from django.apps import AppConfig
+
+
+class CoreConfig(AppConfig):
+    default_auto_field = "django.db.models.BigAutoField"
+    name = "apps.core"
+    label = "core"
+    verbose_name = "核心 / 公共基础"
+
+    def ready(self):
+        from apps.core import signals  # noqa: F401
diff --git a/apps/core/blocks.py b/apps/core/blocks.py
new file mode 100644
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--- /dev/null
+++ b/apps/core/blocks.py
@@ -0,0 +1,108 @@
+"""
+可复用的 StreamField Block 库。
+参见 documents/设计方案分析与完善版.md §2.6 组件清单。
+"""
+from django.utils.translation import gettext_lazy as _
+from wagtail import blocks
+from wagtail.images.blocks import ImageChooserBlock
+
+
+class CTAButtonBlock(blocks.StructBlock):
+    text = blocks.CharBlock(max_length=50, label=_("按钮文案"))
+    link = blocks.URLBlock(label=_("按钮链接"))
+
+    class Meta:
+        icon = "link"
+        label = _("按钮")
+
+
+class HeroBlock(blocks.StructBlock):
+    title = blocks.CharBlock(max_length=120, label=_("标题"))
+    subtitle = blocks.TextBlock(required=False, label=_("副标题"))
+    background_image = ImageChooserBlock(required=False, label=_("背景图"))
+    buttons = blocks.ListBlock(CTAButtonBlock(), label=_("按钮组"))
+
+    class Meta:
+        icon = "image"
+        label = _("首屏 Hero")
+        template = "core/blocks/hero_block.html"
+
+
+class StatItemBlock(blocks.StructBlock):
+    value = blocks.CharBlock(max_length=20, label=_("数值"))
+    label = blocks.CharBlock(max_length=50, label=_("说明文字"))
+
+
+class StatsBlock(blocks.StructBlock):
+    items = blocks.ListBlock(StatItemBlock(), label=_("数据项"))
+
+    class Meta:
+        icon = "site"
+        label = _("数据展示")
+        template = "core/blocks/stats_block.html"
+
+
+class FeatureBlock(blocks.StructBlock):
+    icon = blocks.CharBlock(max_length=50, required=False, label=_("图标"))
+    title = blocks.CharBlock(max_length=100, label=_("标题"))
+    description = blocks.TextBlock(label=_("描述"))
+
+    class Meta:
+        icon = "pick"
+        label = _("能力/优势")
+        template = "core/blocks/feature_block.html"
+
+
+class FeatureGridBlock(blocks.StructBlock):
+    heading = blocks.CharBlock(max_length=100, required=False, label=_("模块标题"))
+    items = blocks.ListBlock(FeatureBlock(), label=_("能力列表"))
+
+    class Meta:
+        icon = "grip"
+        label = _("能力网格")
+
+
+class FAQItemBlock(blocks.StructBlock):
+    question = blocks.CharBlock(max_length=200, label=_("问题"))
+    answer = blocks.RichTextBlock(label=_("回答"))
+
+
+class FAQBlock(blocks.StructBlock):
+    items = blocks.ListBlock(FAQItemBlock(), label=_("问答列表"))
+
+    class Meta:
+        icon = "help"
+        label = _("常见问题")
+        template = "core/blocks/faq_block.html"
+
+
+class CTABlock(blocks.StructBlock):
+    heading = blocks.CharBlock(max_length=120, label=_("标题"))
+    description = blocks.TextBlock(required=False, label=_("描述"))
+    button = CTAButtonBlock(label=_("按钮"))
+
+    class Meta:
+        icon = "plus"
+        label = _("行动号召 CTA")
+        template = "core/blocks/cta_block.html"
+
+
+class LogoCloudBlock(blocks.StructBlock):
+    heading = blocks.CharBlock(max_length=100, required=False, label=_("标题"))
+    logos = blocks.ListBlock(ImageChooserBlock(), label=_("Logo 列表"))
+
+    class Meta:
+        icon = "image"
+        label = _("客户 Logo 墙")
+        template = "core/blocks/logo_cloud_block.html"
+
+
+COMMON_BLOCKS = [
+    ("hero", HeroBlock()),
+    ("stats", StatsBlock()),
+    ("feature_grid", FeatureGridBlock()),
+    ("faq", FAQBlock()),
+    ("cta", CTABlock()),
+    ("logo_cloud", LogoCloudBlock()),
+    ("richtext", blocks.RichTextBlock(label=_("富文本"))),
+]
diff --git a/apps/core/migrations/__init__.py b/apps/core/migrations/__init__.py
new file mode 100644
index 0000000..e69de29
diff --git a/apps/core/models.py b/apps/core/models.py
new file mode 100644
index 0000000..315a87e
--- /dev/null
+++ b/apps/core/models.py
@@ -0,0 +1,38 @@
+"""
+公共抽象模型。所有业务页面应继承 SEOablePage 而非直接继承 wagtail.models.Page，
+以统一获得 SEO 字段（详见 documents/设计方案分析与完善版.md §2.5）。
+"""
+from django.db import models
+from wagtail.admin.panels import FieldPanel
+from wagtail.models import Page
+
+
+class SEOablePage(Page):
+    seo_title_override = models.CharField(
+        max_length=70, blank=True, verbose_name="SEO 标题",
+        help_text="留空则使用页面标题",
+    )
+    seo_description_override = models.CharField(
+        max_length=160, blank=True, verbose_name="SEO 描述",
+    )
+    og_image = models.ForeignKey(
+        "wagtailimages.Image",
+        null=True,
+        blank=True,
+        on_delete=models.SET_NULL,
+        related_name="+",
+        verbose_name="社交分享图",
+    )
+    canonical_url = models.URLField(blank=True, verbose_name="Canonical URL")
+    schema_json = models.JSONField(blank=True, default=dict, verbose_name="结构化数据 (JSON-LD)")
+
+    promote_panels = Page.promote_panels + [
+        FieldPanel("seo_title_override"),
+        FieldPanel("seo_description_override"),
+        FieldPanel("og_image"),
+        FieldPanel("canonical_url"),
+        FieldPanel("schema_json"),
+    ]
+
+    class Meta:
+        abstract = True
diff --git a/apps/core/signals.py b/apps/core/signals.py
new file mode 100644
index 0000000..4c1b315
--- /dev/null
+++ b/apps/core/signals.py
@@ -0,0 +1,27 @@
+"""
+Wagtail signal handlers：发布内容后通知 Next.js 前端失效 ISR 缓存。
+详见 documents/设计方案分析与完善版.md §2.7。
+"""
+import logging
+
+import requests
+from django.conf import settings
+from django.dispatch import receiver
+from wagtail.signals import page_published
+
+logger = logging.getLogger(__name__)
+
+
+@receiver(page_published)
+def notify_frontend_revalidate(sender, instance, **kwargs):
+    if not settings.FRONTEND_REVALIDATE_URL:
+        return
+    try:
+        requests.post(
+            settings.FRONTEND_REVALIDATE_URL,
+            json={"tags": [f"page:{instance.id}", instance.url_path]},
+            headers={"Authorization": f"Bearer {settings.REVALIDATE_SECRET}"},
+            timeout=3,
+        )
+    except requests.RequestException:
+        logger.warning("Failed to notify frontend revalidate webhook", exc_info=True)
diff --git a/apps/core/templates/core/blocks/cta_block.html b/apps/core/templates/core/blocks/cta_block.html
new file mode 100644
index 0000000..a00e705
--- /dev/null
+++ b/apps/core/templates/core/blocks/cta_block.html
@@ -0,0 +1,5 @@
+<section class="cta">
+  <h2>{{ value.heading }}</h2>
+  {% if value.description %}<p>{{ value.description }}</p>{% endif %}
+  <a href="{{ value.button.link }}">{{ value.button.text }}</a>
+</section>
diff --git a/apps/core/templates/core/blocks/faq_block.html b/apps/core/templates/core/blocks/faq_block.html
new file mode 100644
index 0000000..a2a2f09
--- /dev/null
+++ b/apps/core/templates/core/blocks/faq_block.html
@@ -0,0 +1,9 @@
+{% load wagtailcore_tags %}
+<section class="faq">
+  {% for item in value.items %}
+    <div class="faq-item">
+      <h4>{{ item.question }}</h4>
+      <div>{{ item.answer|richtext }}</div>
+    </div>
+  {% endfor %}
+</section>
diff --git a/apps/core/templates/core/blocks/feature_block.html b/apps/core/templates/core/blocks/feature_block.html
new file mode 100644
index 0000000..15cff16
--- /dev/null
+++ b/apps/core/templates/core/blocks/feature_block.html
@@ -0,0 +1,4 @@
+<section class="feature">
+  <h3>{{ value.title }}</h3>
+  <p>{{ value.description }}</p>
+</section>
diff --git a/apps/core/templates/core/blocks/hero_block.html b/apps/core/templates/core/blocks/hero_block.html
new file mode 100644
index 0000000..3590603
--- /dev/null
+++ b/apps/core/templates/core/blocks/hero_block.html
@@ -0,0 +1,8 @@
+{% load wagtailcore_tags %}
+<section class="hero">
+  <h1>{{ value.title }}</h1>
+  {% if value.subtitle %}<p>{{ value.subtitle }}</p>{% endif %}
+  {% for button in value.buttons %}
+    <a href="{{ button.link }}">{{ button.text }}</a>
+  {% endfor %}
+</section>
diff --git a/apps/core/templates/core/blocks/logo_cloud_block.html b/apps/core/templates/core/blocks/logo_cloud_block.html
new file mode 100644
index 0000000..260303b
--- /dev/null
+++ b/apps/core/templates/core/blocks/logo_cloud_block.html
@@ -0,0 +1,10 @@
+{% load wagtailimages_tags %}
+<section class="logo-cloud">
+  {% if value.heading %}<h3>{{ value.heading }}</h3>{% endif %}
+  <div class="logos">
+    {% for logo in value.logos %}
+      {% image logo width-160 as logo_img %}
+      <img src="{{ logo_img.url }}" alt="">
+    {% endfor %}
+  </div>
+</section>
diff --git a/apps/core/templates/core/blocks/stats_block.html b/apps/core/templates/core/blocks/stats_block.html
new file mode 100644
index 0000000..373d267
--- /dev/null
+++ b/apps/core/templates/core/blocks/stats_block.html
@@ -0,0 +1,5 @@
+<section class="stats">
+  {% for item in value.items %}
+    <div class="stat"><strong>{{ item.value }}</strong><span>{{ item.label }}</span></div>
+  {% endfor %}
+</section>
diff --git a/apps/core/views.py b/apps/core/views.py
new file mode 100644
index 0000000..ccf3f36
--- /dev/null
+++ b/apps/core/views.py
@@ -0,0 +1,21 @@
+"""
+健康检查端点，供 Kubernetes liveness/readiness 探针使用。
+详见 documents/设计方案分析与完善版.md §2.12。
+"""
+from django.db import connection
+from django.http import JsonResponse
+
+
+def healthz(request):
+    """存活探针：仅确认进程可响应请求。"""
+    return JsonResponse({"status": "ok"})
+
+
+def readyz(request):
+    """就绪探针：确认数据库连接可用。"""
+    try:
+        with connection.cursor() as cursor:
+            cursor.execute("SELECT 1")
+    except Exception as exc:  # pragma: no cover - defensive
+        return JsonResponse({"status": "error", "detail": str(exc)}, status=503)
+    return JsonResponse({"status": "ok"})
diff --git a/apps/home/__init__.py b/apps/home/__init__.py
new file mode 100644
index 0000000..e69de29
diff --git a/apps/home/apps.py b/apps/home/apps.py
new file mode 100644
index 0000000..adbcca2
--- /dev/null
+++ b/apps/home/apps.py
@@ -0,0 +1,8 @@
+from django.apps import AppConfig
+
+
+class HomeConfig(AppConfig):
+    default_auto_field = "django.db.models.BigAutoField"
+    name = "apps.home"
+    label = "home"
+    verbose_name = "首页"
diff --git a/apps/home/migrations/0001_initial.py b/apps/home/migrations/0001_initial.py
new file mode 100644
index 0000000..1c2f175
--- /dev/null
+++ b/apps/home/migrations/0001_initial.py
@@ -0,0 +1,34 @@
+# Generated by Django 6.0.5 on 2026-08-06 05:29
+
+import django.db.models.deletion
+import wagtail.fields
+from django.db import migrations, models
+
+
+class Migration(migrations.Migration):
+
+    initial = True
+
+    dependencies = [
+        ('wagtailcore', '0097_baselogentry_uuid_action_timestamp_indexes'),
+        ('wagtailimages', '0027_image_description'),
+    ]
+
+    operations = [
+        migrations.CreateModel(
+            name='HomePage',
+            fields=[
+                ('page_ptr', models.OneToOneField(auto_created=True, on_delete=django.db.models.deletion.CASCADE, parent_link=True, primary_key=True, serialize=False, to='wagtailcore.page')),
+                ('seo_title_override', models.CharField(blank=True, help_text='留空则使用页面标题', max_length=70, verbose_name='SEO 标题')),
+                ('seo_description_override', models.CharField(blank=True, max_length=160, verbose_name='SEO 描述')),
+                ('canonical_url', models.URLField(blank=True, verbose_name='Canonical URL')),
+                ('schema_json', models.JSONField(blank=True, default=dict, verbose_name='结构化数据 (JSON-LD)')),
+                ('body', wagtail.fields.StreamField([('hero', 7), ('stats', 12), ('feature_grid', 19), ('faq', 24), ('cta', 27), ('logo_cloud', 31), ('richtext', 32)], blank=True, block_lookup={0: ('wagtail.blocks.CharBlock', (), {'label': '标题', 'max_length': 120}), 1: ('wagtail.blocks.TextBlock', (), {'label': '副标题', 'required': False}), 2: ('wagtail.images.blocks.ImageChooserBlock', (), {'label': '背景图', 'required': False}), 3: ('wagtail.blocks.CharBlock', (), {'label': '按钮文案', 'max_length': 50}), 4: ('wagtail.blocks.URLBlock', (), {'label': '按钮链接'}), 5: ('wagtail.blocks.StructBlock', [[('text', 3), ('link', 4)]], {}), 6: ('wagtail.blocks.ListBlock', (5,), {'label': '按钮组'}), 7: ('wagtail.blocks.StructBlock', [[('title', 0), ('subtitle', 1), ('background_image', 2), ('buttons', 6)]], {}), 8: ('wagtail.blocks.CharBlock', (), {'label': '数值', 'max_length': 20}), 9: ('wagtail.blocks.CharBlock', (), {'label': '说明文字', 'max_length': 50}), 10: ('wagtail.blocks.StructBlock', [[('value', 8), ('label', 9)]], {}), 11: ('wagtail.blocks.ListBlock', (10,), {'label': '数据项'}), 12: ('wagtail.blocks.StructBlock', [[('items', 11)]], {}), 13: ('wagtail.blocks.CharBlock', (), {'label': '模块标题', 'max_length': 100, 'required': False}), 14: ('wagtail.blocks.CharBlock', (), {'label': '图标', 'max_length': 50, 'required': False}), 15: ('wagtail.blocks.CharBlock', (), {'label': '标题', 'max_length': 100}), 16: ('wagtail.blocks.TextBlock', (), {'label': '描述'}), 17: ('wagtail.blocks.StructBlock', [[('icon', 14), ('title', 15), ('description', 16)]], {}), 18: ('wagtail.blocks.ListBlock', (17,), {'label': '能力列表'}), 19: ('wagtail.blocks.StructBlock', [[('heading', 13), ('items', 18)]], {}), 20: ('wagtail.blocks.CharBlock', (), {'label': '问题', 'max_length': 200}), 21: ('wagtail.blocks.RichTextBlock', (), {'label': '回答'}), 22: ('wagtail.blocks.StructBlock', [[('question', 20), ('answer', 21)]], {}), 23: ('wagtail.blocks.ListBlock', (22,), {'label': '问答列表'}), 24: ('wagtail.blocks.StructBlock', [[('items', 23)]], {}), 25: ('wagtail.blocks.TextBlock', (), {'label': '描述', 'required': False}), 26: ('wagtail.blocks.StructBlock', [[('text', 3), ('link', 4)]], {'label': '按钮'}), 27: ('wagtail.blocks.StructBlock', [[('heading', 0), ('description', 25), ('button', 26)]], {}), 28: ('wagtail.blocks.CharBlock', (), {'label': '标题', 'max_length': 100, 'required': False}), 29: ('wagtail.images.blocks.ImageChooserBlock', (), {}), 30: ('wagtail.blocks.ListBlock', (29,), {'label': 'Logo 列表'}), 31: ('wagtail.blocks.StructBlock', [[('heading', 28), ('logos', 30)]], {}), 32: ('wagtail.blocks.RichTextBlock', (), {'label': '富文本'})})),
+                ('og_image', models.ForeignKey(blank=True, null=True, on_delete=django.db.models.deletion.SET_NULL, related_name='+', to='wagtailimages.image', verbose_name='社交分享图')),
+            ],
+            options={
+                'verbose_name': '首页',
+            },
+            bases=('wagtailcore.page',),
+        ),
+    ]
diff --git a/apps/home/migrations/__init__.py b/apps/home/migrations/__init__.py
new file mode 100644
index 0000000..e69de29
diff --git a/apps/home/models.py b/apps/home/models.py
new file mode 100644
index 0000000..4f33254
--- /dev/null
+++ b/apps/home/models.py
@@ -0,0 +1,22 @@
+from wagtail.admin.panels import FieldPanel
+from wagtail.fields import StreamField
+
+from apps.core.blocks import COMMON_BLOCKS
+from apps.core.models import SEOablePage
+
+
+class HomePage(SEOablePage):
+    """企业官网首页，使用通用组件化 StreamField 拼装页面内容。"""
+
+    body = StreamField(COMMON_BLOCKS, use_json_field=True, blank=True)
+
+    content_panels = SEOablePage.content_panels + [
+        FieldPanel("body"),
+    ]
+
+    subpage_types = [
+        "blog.BlogIndexPage",
+    ]
+
+    class Meta:
+        verbose_name = "首页"
diff --git a/apps/home/templates/home/home_page.html b/apps/home/templates/home/home_page.html
new file mode 100644
index 0000000..617c680
--- /dev/null
+++ b/apps/home/templates/home/home_page.html
@@ -0,0 +1,11 @@
+{% load wagtailcore_tags %}
+<!doctype html>
+<html lang="zh-hans">
+<head><meta charset="utf-8"><title>{{ page.title }}</title></head>
+<body>
+  <h1>{{ page.title }}</h1>
+  {% for block in page.body %}
+    {% include_block block %}
+  {% endfor %}
+</body>
+</html>
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diff --git a/documents/设计方案分析与完善版.md b/documents/设计方案分析与完善版.md
new file mode 100644
index 0000000..aa28367
--- /dev/null
+++ b/documents/设计方案分析与完善版.md
@@ -0,0 +1,361 @@
+
+# 企业官网 Headless CMS 设计方案 —— 分析与完善版
+
+> 本文档基于 `documents/` 目录下现有的 5 份 PDF 设计文档整理分析，并结合当前代码仓库的真实状态（`manage.py` + 裸 Django 6.0 项目骨架，尚未引入 Wagtail），产出一份可直接指导开发的**完善版设计方案**。
+
+---
+
+## 一、现有文档分析
+
+### 1.1 文档清单
+
+| 文档 | 定位 |
+|---|---|
+| 基于 Wagtail 的现代前后端分离 CMS 设计方案.pdf | 通用架构设计（30 章节，最全面） |
+| Next.js + Wagtail 企业级 Headless CMS 完整项目代码架构.pdf | Monorepo + 代码架构细化 |
+| Wagtail CMS Backend 完整源码（企业级 Headless CMS）.pdf | 后端代码骨架示例 |
+| Next.js 企业官网完整源码模板（基于 Wagtail Headless CMS）.pdf | 前端代码骨架示例 |
+| 软件公司企业官网设计方案（基于 Wagtail Headless CMS）.pdf | 官网 IA / 页面 / 视觉设计 |
+| 整体设计图.png | 首页高保真视觉稿（TechFlow 品牌示例） |
+
+### 1.2 共性结论
+
+5 份文档高度一致地收敛到同一技术选型：**Django 5 + Wagtail 7 + DRF + Strawberry GraphQL + Next.js 15 (React 19) + PostgreSQL + Redis + Celery + OpenSearch/Elasticsearch + MinIO/S3 + Docker/K8s**。这说明该技术栈选型是合理、成熟的，可以直接作为最终方案基线，**不需要重新论证**。
+
+### 1.3 已发现的不足 / 待完善点
+
+逐份文档都以"罗列技术名词 + 目录结构"为主，**普遍缺少可落地的细节**，具体归纳如下：
+
+**A. 架构完整性缺口**
+1. 只给出多租户"共享库 / Schema 隔离"两个方案名词，未给出本项目该如何取舍（本项目是单一企业官网，暂不需要多租户，过度设计）。
+2. 没有数据库 ER 图 / 字段级设计，`Page` 模型都只写了 1-2 个示例字段。
+3. 没有 Headless 预览（Preview）机制设计 —— 编辑在 Wagtail 后台点"预览"，Next.js 如何展示草稿内容（draft mode / preview token）完全没有提及。
+4. 没有"发布后前端缓存失效"的具体实现（只画了 `Content Published → Event Bus → Webhook → Frontend Revalidate` 的框图，没有落地到 Wagtail `page_published` signal + Next.js `revalidateTag` 的代码级方案）。
+5. API 只给了 URL 列表，没有分页、排序、过滤、错误码、版本弃用策略等规范。
+
+**B. 安全设计不落地**
+6. 安全章节只列了名词（HTTPS/CSP/WAF/JWT Rotation…），没有给出 Django 层面应设置的具体 settings 项（`SECURE_HSTS_SECONDS`、`SESSION_COOKIE_SECURE`、`CSRF_TRUSTED_ORIGINS`、DRF 节流类等）。
+7. `CORS_ALLOW_ALL_ORIGINS = True` 是示例代码里的真实隐患，生产环境必须收敛为白名单。
+8. 没有考虑富文本 XSS（Wagtail RichTextField 需要配置白名单 `WAGTAILADMIN_RICH_TEXT_EDITORS` / `bleach`）。
+
+**C. 本地化 / 合规缺失（重要）**
+9. 所有文档默认使用 **AWS S3 + Cloudflare CDN + Google 字体生态**，但"整体设计图.png"高保真稿明确显示目标是**中国大陆企业官网**（简体中文导航、"沪ICP备xxxxxxxx号-1"、中国移动/招商银行/中国平安/上汽集团/美团 等客户 Logo）。这是一个关键但被忽视的落地风险：
+   - AWS S3/Cloudflare 在中国大陆访问速度和合规性都存在问题，需替换为 **阿里云 OSS/腾讯云 COS + 阿里云 CDN/腾讯云 CDN** 等国内方案。
+   - 网站备案：需要 **ICP 备案**（个人/企业备案流程、幕布拍照要求等），这会影响上线时间表，必须提前规划。
+   - 需要 **隐私政策 / Cookie 同意条**，遵循《个人信息保护法》(PIPL)，而不是文档里默认的 GDPR 话术。
+   - Google Fonts / Google Maps 在中国大陆不可用，需要自托管字体（思源黑体/HarmonyOS Sans 子集化）、替换为高德/腾讯地图。
+   - 人机验证码建议用极验/腾讯云验证码而非 reCAPTCHA。
+   - 表单营销自动化提到 HubSpot/Salesforce，国内客户更常用企业微信 + 探迹/纷享销客等 CRM，需要补充可选国内方案。
+
+**D. 工程化缺口**
+10. 没有测试策略（单元测试、集成测试、E2E），文档提到 `pytest` 仅在 lint 章节一笔带过。
+11. 没有环境变量与密钥管理方案（`.env.example`、多环境 settings 分层的实际代码）。
+12. 没有健康检查 / 就绪探针（`/healthz`、`/readyz`），K8s 部署缺了这个会导致滚动更新时无法探活。
+13. 日志没有约定格式（结构化 JSON 日志 + request-id 贯穿链路），排障困难。
+
+**E. 内容建模细节不足**
+14. StreamField Block 只给了 `HeroBlock`、`FeatureBlock` 两个例子，官网设计方案里列出的 14 个 Block（Stats/CTA/Pricing/FAQ/CaseStudy/Timeline/Team/LogoCloud/TechStack/BlogList/Video/Form 等）都没有代码，容易导致前后端字段不对齐。
+15. 没有说明图片如何做响应式（Wagtail `Renditions` + `srcset`）与前端 `next/image` 的对接方式。
+
+### 1.4 与当前代码仓库现状的差距
+
+当前仓库仅是 `django-admin startproject` 生成的裸项目（Django 6.0.5，未安装 Wagtail/DRF，`INSTALLED_APPS` 只有 Django 内置应用，`urls.py` 只有 `admin/`）。也就是说，**目前处于"设计文档阶段"，代码尚未开始落地**，因此完善设计的同时，应当同步启动 Phase 1 的工程骨架搭建（见本文档第二部分 §18 路线图，以及仓库中已完成的初始化改动）。
+
+---
+
+## 二、完善后的整体设计方案
+
+### 2.1 项目目标
+
+在原有目标基础上明确补充**中国大陆本地化与合规目标**：
+
+- 面向中国大陆企业客户的现代化 B2B 官网 + Headless CMS 内容中台
+- 前后端彻底分离：Wagtail（内容与 API）+ Next.js（展示层）
+- 满足 ICP 备案、PIPL 合规、国内 CDN/存储加速
+- 可平滑演进到多语言（中/英/日）、多站点，**暂不做多租户**（YAGNI，待 SaaS 化需求明确后再引入 `django-tenants`）
+- 内容编辑体验优先（StreamField 组件化、预览、审核流）
+
+### 2.2 总体架构
+
+```mermaid
+flowchart TB
+    subgraph Client
+        Browser["浏览器 / 移动端"]
+    end
+    subgraph Edge["Edge / CDN"]
+        CDN["国内 CDN（阿里云 CDN / 腾讯云 CDN）"]
+    end
+    subgraph FE["Next.js 前端（App Router）"]
+        NextApp["React 19 + SSR/ISR"]
+    end
+    subgraph Gateway
+        Nginx["Nginx / Traefik 网关"]
+    end
+    subgraph BE["Wagtail 后端"]
+        Wagtail["Django 5 + Wagtail 7"]
+        DRF["DRF REST v2"]
+        GQL["Strawberry GraphQL"]
+    end
+    subgraph Infra["基础设施"]
+        PG[(PostgreSQL)]
+        Redis[(Redis)]
+        Search[(OpenSearch)]
+        OSS[(阿里云 OSS / 腾讯云 COS)]
+        Celery["Celery Worker"]
+    end
+
+    Browser --> CDN --> NextApp --> Nginx --> Wagtail
+    Wagtail --> DRF
+    Wagtail --> GQL
+    Wagtail --> PG
+    Wagtail --> Redis
+    Wagtail --> Search
+    Wagtail --> OSS
+    Wagtail -. 异步任务 .-> Celery
+    Wagtail -- "publish webhook" --> NextApp
+```
+
+### 2.3 技术栈（含国内替代方案对照）
+
+| 分层 | 通用方案（原文档） | 中国大陆推荐替代 / 补充 |
+|---|---|---|
+| 对象存储 | AWS S3 / MinIO | 阿里云 OSS / 腾讯云 COS（`django-storages` 均支持 S3 兼容协议） |
+| CDN | Cloudflare | 阿里云 CDN、腾讯云 CDN、又拍云 |
+| 字体 | Google Fonts | 思源黑体 / HarmonyOS Sans，构建期子集化后自托管，避免运行时依赖 Google |
+| 地图 | Google Maps | 高德地图 / 腾讯地图 JS SDK |
+| 验证码 | reCAPTCHA | 极验 GeeTest / 腾讯云验证码 |
+| 短信/通知 | 无 | 阿里云短信服务 + 企业微信机器人 Webhook（替代 Slack） |
+| 登录方式（可选） | OAuth2/Auth0/Keycloak | 保留通用 OAuth2；如需 C 端可加"企业微信扫码登录" |
+| 搜索 | Elasticsearch/OpenSearch | 同左，国内可用阿里云 OpenSearch 托管版或自建 |
+| 备案 | 无 | 需在页脚展示 ICP 备案号，域名/服务器需完成 ICP 备案后方可上线 |
+
+其余后端（Django/Wagtail/DRF/GraphQL/PostgreSQL/Redis/Celery）与前端（Next.js/React/Tailwind/Zustand/React Query）技术栈维持原文档选型不变，属于合理选型。
+
+### 2.4 Monorepo 目录结构（沿用并细化）
+
+```
+wagtailcms/                  # 当前仓库根目录（后端优先落地）
+├── manage.py
+├── requirements/
+│   ├── base.txt
+│   ├── dev.txt
+│   └── production.txt
+├── config/                  # 原 wagtailcms/ 设置包，拆分为分层 settings
+│   ├── settings/
+│   │   ├── base.py
+│   │   ├── dev.py
+│   │   └── production.py
+│   ├── urls.py
+│   ├── wsgi.py
+│   └── asgi.py
+├── apps/
+│   ├── core/                # 基础抽象：SEOablePage、健康检查、公共 Block
+│   ├── home/                # 首页
+│   ├── blog/                # 技术博客
+│   ├── products/            # 产品
+│   ├── solutions/           # 解决方案（行业）
+│   ├── cases/                # 客户案例
+│   ├── forms/                # 线索表单
+│   └── api/                  # DRF + Wagtail API v2 路由
+├── documents/                 # 设计文档（当前目录）
+└── frontend/                  # 后续新增：Next.js 项目（独立子目录或独立仓库）
+```
+
+> 说明：是否采用 Turborepo/pnpm workspace 做单仓多包管理，取决于前后端是否同仓维护。若团队分工明确（后端/前端各自团队），建议**拆分为两个独立仓库**，通过 OpenAPI/GraphQL Schema 契约解耦，避免单仓耦合过重；本项目当前后端已独立成仓，建议前端也独立建仓。
+
+### 2.5 内容模型与数据库设计
+
+在原有 `Page + StreamField` 思路基础上，补齐字段级设计：
+
+```python
+# apps/core/models.py
+class SEOablePage(Page):
+    """所有业务页面的抽象基类，统一 SEO 字段"""
+    seo_title = models.CharField(max_length=70, blank=True)
+    seo_description = models.CharField(max_length=160, blank=True)
+    og_image = models.ForeignKey(
+        "wagtailimages.Image", null=True, blank=True,
+        on_delete=models.SET_NULL, related_name="+",
+    )
+    canonical_url = models.URLField(blank=True)
+    schema_json = models.JSONField(blank=True, default=dict)
+
+    promote_panels = Page.promote_panels + [
+        FieldPanel("seo_title"),
+        FieldPanel("seo_description"),
+        FieldPanel("og_image"),
+        FieldPanel("canonical_url"),
+        FieldPanel("schema_json"),
+    ]
+
+    class Meta:
+        abstract = True
+```
+
+页面树结构（细化到本项目实际官网 IA）：
+
+```
+HomePage
+ ├── ProductIndexPage
+ │     └── ProductPage[]
+ ├── SolutionIndexPage
+ │     └── SolutionPage[]
+ ├── CaseStudyIndexPage
+ │     └── CaseStudyPage[]
+ ├── BlogIndexPage
+ │     └── BlogPage[]
+ ├── AboutPage
+ ├── CareerIndexPage
+ │     └── CareerPage[]
+ └── ContactPage
+```
+
+Snippet（非页面树内容，用于跨页面复用）：`TeamMember`、`Testimonial`、`Partner/LogoCloud`、`NavigationMenu`、`SiteSettings`（`BaseSiteSetting`，存放公司电话/ICP备案号/社交账号等全局配置）。
+
+### 2.6 StreamField 组件体系（补全清单）
+
+| Block | 用途 | 关键字段 |
+|---|---|---|
+| HeroBlock | 首屏 | title, subtitle, cta_buttons(list), background_image/video |
+| StatsBlock | 数据展示 | items: [{value, label}] |
+| FeatureBlock | 能力/优势 | icon, title, description |
+| ProductCardBlock | 产品矩阵 | title, description, image, link |
+| LogoCloudBlock | 客户 Logo 墙 | logos: [SnippetChooser(Partner)] |
+| CaseStudyBlock | 案例卡片 | case_page: PageChooser, summary |
+| PricingBlock | 定价 | plans: [{name, price, features}] |
+| FAQBlock | 常见问题 | items: [{question, answer(richtext)}] |
+| TimelineBlock | 发展历程 | items: [{year, event}] |
+| TeamBlock | 团队展示 | members: [SnippetChooser(TeamMember)] |
+| TechStackBlock | 技术架构图 | items: [{icon, label}] |
+| VideoBlock | 视频 | video_file/embed_url, poster |
+| FormBlock | 线索表单 | form: SnippetChooser(FormDefinition) |
+| CTABlock | 行动号召 | heading, button_text, button_link |
+
+所有 Block 统一放在 `apps/core/blocks/`，前后端各维护一份"type → 组件"映射表，并通过 CI 增加一致性校验（后端 Block 清单 vs 前端 `BlockRenderer` 映射表 diff）。
+
+### 2.7 Headless API 设计规范（补全缺失细节）
+
+**REST（Wagtail API v2 + DRF 自定义）**
+- 统一前缀：`/api/v2/`（Wagtail 官方 API v2）+ `/api/v1/custom/`（自定义业务接口，如表单提交）
+- 分页：统一 `limit` / `offset`，响应体包含 `meta: {total, limit, offset}`
+- 排序/过滤：`?order=-first_published_at`、`?type=blog.BlogPage`
+- 错误响应统一结构：
+  ```json
+  { "error": { "code": "NOT_FOUND", "message": "..." } }
+  ```
+- 限流：DRF `ScopedRateThrottle`，公开只读接口 `100/min`，表单提交接口 `5/min`（防刷）
+- 版本弃用策略：新版本上线后旧版本保留至少 2 个发布周期，响应头带 `Deprecation` / `Sunset`
+
+**预览模式（原文档缺失，重要补充）**
+- Wagtail 后台"预览"生成一次性 `preview_token`（存 Redis，TTL 5 分钟）
+- Next.js 提供 `/api/draft` 路由，校验 token 后开启 Next.js Draft Mode，直接向 Wagtail 请求草稿版本 API（`?revision=latest`）
+
+**发布后缓存失效（原文档只有框图，这里补齐实现）**
+```python
+# apps/core/signals.py
+from wagtail.signals import page_published
+
+@receiver(page_published)
+def notify_frontend_revalidate(sender, instance, **kwargs):
+    requests.post(
+        settings.FRONTEND_REVALIDATE_URL,
+        json={"tags": [f"page:{instance.id}", instance.url_path]},
+        headers={"Authorization": f"Bearer {settings.REVALIDATE_SECRET}"},
+        timeout=3,
+    )
+```
+Next.js 侧对应 `revalidateTag` API Route，收到 webhook 后失效对应 ISR 缓存标签。
+
+### 2.8 权限体系（RBAC 矩阵，细化落地）
+
+| 角色 | 页面编辑 | 提交审核 | 审批发布 | 用户管理 | Snippet 管理 | Django Admin |
+|---|---|---|---|---|---|---|
+| Super Admin | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ |
+| Tenant/Site Admin | ✅ | ✅ | ✅ | ✅（本站点） | ✅ | ❌ |
+| Editor | ✅ | ✅ | ❌ | ❌ | ✅ | ❌ |
+| Reviewer | 查看 | ✅ | ✅ | ❌ | 查看 | ❌ |
+| Author | ✅（仅自己） | ✅ | ❌ | ❌ | ❌ | ❌ |
+| Viewer | 查看 | ❌ | ❌ | ❌ | ❌ | ❌ |
+
+落地方式：使用 Wagtail 原生 `Group` + `GroupPagePermission` + `collections` 权限，不需要额外引入 RBAC 框架。
+
+### 2.9 工作流与内容审核
+
+采用 Wagtail 5+ 内置 `Workflow` 模块，定义 `草稿 → 编辑自检 → 审核 → 通过 → 定时发布`，并在 `TaskState` 变更时通过企业微信机器人 Webhook 通知责任人（替代原文档 Slack 方案）。
+
+### 2.10 搜索、SEO、多语言
+
+- 搜索：中文分词是关键缺失点，OpenSearch 需配置 **IK 分词插件**（原文档完全没提中文分词，这是国内落地必须解决的问题）。
+- SEO：站点级 `sitemap.xml`（`wagtail.contrib.sitemaps`）+ 页面级 `schema_json`（JSON-LD）+ `robots.txt` 动态生成。
+- 多语言：`WAGTAIL_I18N_ENABLED` + `wagtail-localize`，URL 采用 `/zh/`、`/en/` 前缀，默认 `/zh/` 对国内用户免前缀（根路径直接是中文）。
+
+### 2.11 安全设计（落地到具体配置）
+
+```python
+# config/settings/production.py
+SECURE_SSL_REDIRECT = True
+SESSION_COOKIE_SECURE = True
+CSRF_COOKIE_SECURE = True
+SECURE_HSTS_SECONDS = 31536000
+SECURE_HSTS_INCLUDE_SUBDOMAINS = True
+SECURE_CONTENT_TYPE_NOSNIFF = True
+X_FRAME_OPTIONS = "DENY"
+CORS_ALLOWED_ORIGINS = env.list("CORS_ALLOWED_ORIGINS", default=[])
+CSRF_TRUSTED_ORIGINS = env.list("CSRF_TRUSTED_ORIGINS", default=[])
+
+REST_FRAMEWORK = {
+    "DEFAULT_THROTTLE_CLASSES": ["rest_framework.throttling.ScopedRateThrottle"],
+    "DEFAULT_THROTTLE_RATES": {"public": "100/min", "forms": "5/min"},
+}
+```
+富文本安全：`WAGTAILADMIN_RICH_TEXT_EDITORS` 限定可用 feature（禁用危险 HTML embed），后端渲染前统一走 `bleach` 白名单清洗。
+
+### 2.12 可观测性与运维
+
+- 健康检查：`/healthz`（存活）、`/readyz`（含数据库/Redis 连通性检查），供 K8s liveness/readiness 探针使用。
+- 日志：`structlog` 输出 JSON，贯穿 `request_id`（中间件生成，透传前端 `X-Request-Id`）。
+- 监控：Prometheus + Grafana（`django-prometheus`），错误监控 Sentry，链路追踪 OpenTelemetry。
+
+### 2.13 测试策略（原文档缺失，新增）
+
+| 层级 | 工具 | 覆盖内容 |
+|---|---|---|
+| 单元测试 | pytest + pytest-django + factory_boy | Model、Block、Serializer |
+| 集成测试 | pytest + DRF APIClient | API 端到端响应结构 |
+| 前端组件测试 | Vitest + React Testing Library | Block 组件渲染 |
+| E2E | Playwright | 关键转化路径（首页 → 联系我们 → 表单提交） |
+| 契约测试 | schemathesis（基于 OpenAPI schema） | 防止后端 API 破坏性变更 |
+
+CI 中要求单元测试覆盖率不低于 70%，核心 `apps/forms`（涉及线索转化）不低于 90%。
+
+### 2.14 CI/CD 与环境管理
+
+- `.env.example` 统一列出所有必需环境变量，密钥类使用 GitHub Actions Secrets / 云厂商 KMS，不进仓库。
+- 分支策略：`main`（生产）/ `staging`（预发）/ 功能分支 PR，合并前必须通过 Lint + Test + Build。
+- 部署流水线：`Lint → Test → Build Image → 推送镜像仓库（阿里云 ACR/腾讯云 TCR）→ 部署 K8s（或轻量场景用 Docker Compose + 云服务器）`。
+
+### 2.15 合规与本地化清单（新增，落地检查表）
+
+- [ ] 完成 ICP 备案（域名 + 服务器均需在国内云厂商完成备案）
+- [ ] 页脚展示备案号并链接工信部备案查询
+- [ ] 隐私政策 / Cookie 同意条符合 PIPL 要求
+- [ ] 字体/地图/验证码/CDN 均替换为可在国内正常访问的服务
+- [ ] 表单收集的个人信息需明确告知用途并支持删除请求（PIPL 数据主体权利）
+
+### 2.16 开发路线图（对齐当前仓库状态）
+
+| 阶段 | 目标 | 状态 |
+|---|---|---|
+| **Phase 0** | 需求与设计文档完善（本文档） | ✅ 已完成 |
+| **Phase 1** | Wagtail 基础 CMS + REST API + Next.js 首页渲染 + 基础 SEO | 🚧 即将开始（本次同步启动后端骨架搭建） |
+| **Phase 2** | GraphQL、OpenSearch 中文搜索、工作流审核、多语言 | 待规划 |
+| **Phase 3** | AI 能力（摘要/翻译/SEO 重写）、SaaS 化评估（视业务需要再决定是否引入多租户） | 待规划 |
+
+### 2.17 风险与备选方案
+
+| 风险 | 应对 |
+|---|---|
+| 过早引入多租户/微服务导致过度设计 | Phase 1/2 保持 Monolith，指标驱动再拆分 |
+| 国内备案周期拖慢上线（通常 7-20 个工作日） | 项目启动即刻同步提交备案，不等开发完成 |
+| Elasticsearch/OpenSearch 中文分词效果不佳 | 提前验证 IK 分词插件，或评估阿里云开放搜索托管方案 |
+| StreamField Block 前后端字段不一致 | 建立 Block Schema 自动化一致性校验（CI） |
diff --git a/documents/软件公司企业官网设计方案（基于 Wagtail Headless CMS）.pdf b/documents/软件公司企业官网设计方案（基于 Wagtail Headless CMS）.pdf
new file mode 100644
index 0000000..bec39a5
Binary files /dev/null and b/documents/软件公司企业官网设计方案（基于 Wagtail Headless CMS）.pdf differ
diff --git a/manage.py b/manage.py
new file mode 100644
index 0000000..9fcc462
--- /dev/null
+++ b/manage.py
@@ -0,0 +1,22 @@
+#!/usr/bin/env python
+"""Django's command-line utility for administrative tasks."""
+import os
+import sys
+
+
+def main():
+    """Run administrative tasks."""
+    os.environ.setdefault('DJANGO_SETTINGS_MODULE', 'wagtailcms.settings.dev')
+    try:
+        from django.core.management import execute_from_command_line
+    except ImportError as exc:
+        raise ImportError(
+            "Couldn't import Django. Are you sure it's installed and "
+            "available on your PYTHONPATH environment variable? Did you "
+            "forget to activate a virtual environment?"
+        ) from exc
+    execute_from_command_line(sys.argv)
+
+
+if __name__ == '__main__':
+    main()
diff --git a/requirements/base.txt b/requirements/base.txt
new file mode 100644
index 0000000..c8b85bd
--- /dev/null
+++ b/requirements/base.txt
@@ -0,0 +1,7 @@
+Django>=6.0,<6.1
+wagtail>=7.4,<8.0
+djangorestframework>=3.17,<4.0
+django-cors-headers>=4.9,<5.0
+django-environ>=0.14,<1.0
+django-filter>=26.0,<27.0
+requests>=2.34,<3.0
diff --git a/requirements/dev.txt b/requirements/dev.txt
new file mode 100644
index 0000000..e36e3a2
--- /dev/null
+++ b/requirements/dev.txt
@@ -0,0 +1,6 @@
+-r base.txt
+
+django-debug-toolbar>=4.4
+pytest>=8.0
+pytest-django>=4.9
+factory-boy>=3.3
diff --git a/requirements/production.txt b/requirements/production.txt
new file mode 100644
index 0000000..3d3c5b1
--- /dev/null
+++ b/requirements/production.txt
@@ -0,0 +1,6 @@
+-r base.txt
+
+psycopg[binary]>=3.2
+django-storages[s3]>=1.14
+gunicorn>=23.0
+sentry-sdk>=2.0
diff --git a/wagtailcms/__init__.py b/wagtailcms/__init__.py
new file mode 100644
index 0000000..e69de29
diff --git a/wagtailcms/asgi.py b/wagtailcms/asgi.py
new file mode 100644
index 0000000..eba9bb6
--- /dev/null
+++ b/wagtailcms/asgi.py
@@ -0,0 +1,16 @@
+"""
+ASGI config for wagtailcms project.
+
+It exposes the ASGI callable as a module-level variable named ``application``.
+
+For more information on this file, see
+https://docs.djangoproject.com/en/6.0/howto/deployment/asgi/
+"""
+
+import os
+
+from django.core.asgi import get_asgi_application
+
+os.environ.setdefault('DJANGO_SETTINGS_MODULE', 'wagtailcms.settings.production')
+
+application = get_asgi_application()
diff --git a/wagtailcms/settings/__init__.py b/wagtailcms/settings/__init__.py
new file mode 100644
index 0000000..e69de29
diff --git a/wagtailcms/settings/base.py b/wagtailcms/settings/base.py
new file mode 100644
index 0000000..d4faca0
--- /dev/null
+++ b/wagtailcms/settings/base.py
@@ -0,0 +1,129 @@
+"""
+Base settings shared by all environments.
+
+Environment specific overrides live in ``dev.py`` and ``production.py``.
+See documents/设计方案分析与完善版.md for the design rationale behind these settings.
+"""
+from pathlib import Path
+
+import environ
+
+BASE_DIR = Path(__file__).resolve().parent.parent.parent
+
+env = environ.Env()
+env_file = BASE_DIR / ".env"
+if env_file.exists():
+    environ.Env.read_env(str(env_file))
+
+SECRET_KEY = env("SECRET_KEY", default="django-insecure-change-me-in-production")
+
+INSTALLED_APPS = [
+    # Project apps
+    "apps.core",
+    "apps.home",
+    "apps.blog",
+    "apps.api",
+    # Wagtail
+    "wagtail.contrib.forms",
+    "wagtail.contrib.redirects",
+    "wagtail.embeds",
+    "wagtail.sites",
+    "wagtail.users",
+    "wagtail.snippets",
+    "wagtail.documents",
+    "wagtail.images",
+    "wagtail.search",
+    "wagtail.admin",
+    "wagtail",
+    "modelcluster",
+    "taggit",
+    # Django
+    "django.contrib.admin",
+    "django.contrib.auth",
+    "django.contrib.contenttypes",
+    "django.contrib.sessions",
+    "django.contrib.messages",
+    "django.contrib.staticfiles",
+    # Third-party
+    "rest_framework",
+    "corsheaders",
+    "django_filters",
+]
+
+MIDDLEWARE = [
+    "corsheaders.middleware.CorsMiddleware",
+    "django.middleware.security.SecurityMiddleware",
+    "django.contrib.sessions.middleware.SessionMiddleware",
+    "django.middleware.common.CommonMiddleware",
+    "django.middleware.csrf.CsrfViewMiddleware",
+    "django.contrib.auth.middleware.AuthenticationMiddleware",
+    "django.contrib.messages.middleware.MessageMiddleware",
+    "django.middleware.clickjacking.XFrameOptionsMiddleware",
+    "wagtail.contrib.redirects.middleware.RedirectMiddleware",
+]
+
+ROOT_URLCONF = "wagtailcms.urls"
+
+TEMPLATES = [
+    {
+        "BACKEND": "django.template.backends.django.DjangoTemplates",
+        "DIRS": [],
+        "APP_DIRS": True,
+        "OPTIONS": {
+            "context_processors": [
+                "django.template.context_processors.request",
+                "django.contrib.auth.context_processors.auth",
+                "django.contrib.messages.context_processors.messages",
+            ],
+        },
+    },
+]
+
+WSGI_APPLICATION = "wagtailcms.wsgi.application"
+ASGI_APPLICATION = "wagtailcms.asgi.application"
+
+AUTH_PASSWORD_VALIDATORS = [
+    {"NAME": "django.contrib.auth.password_validation.UserAttributeSimilarityValidator"},
+    {"NAME": "django.contrib.auth.password_validation.MinimumLengthValidator"},
+    {"NAME": "django.contrib.auth.password_validation.CommonPasswordValidator"},
+    {"NAME": "django.contrib.auth.password_validation.NumericPasswordValidator"},
+]
+
+# Internationalization
+# 面向中国大陆企业官网，默认语言与时区本地化
+LANGUAGE_CODE = "zh-hans"
+TIME_ZONE = "Asia/Shanghai"
+USE_I18N = True
+USE_TZ = True
+
+# Static / media files
+STATIC_URL = "static/"
+STATIC_ROOT = BASE_DIR / "staticfiles"
+MEDIA_URL = "media/"
+MEDIA_ROOT = BASE_DIR / "media"
+
+DEFAULT_AUTO_FIELD = "django.db.models.BigAutoField"
+
+# Wagtail
+WAGTAIL_SITE_NAME = "企业官网 CMS"
+WAGTAILADMIN_BASE_URL = env("WAGTAILADMIN_BASE_URL", default="http://localhost:8000")
+
+# Django REST Framework
+REST_FRAMEWORK = {
+    "DEFAULT_PAGINATION_CLASS": "rest_framework.pagination.LimitOffsetPagination",
+    "PAGE_SIZE": 20,
+    "DEFAULT_THROTTLE_CLASSES": [
+        "rest_framework.throttling.ScopedRateThrottle",
+    ],
+    "DEFAULT_THROTTLE_RATES": {
+        "public": "100/min",
+        "forms": "5/min",
+    },
+}
+
+# CORS：默认关闭全放开，白名单在各环境中显式声明
+CORS_ALLOWED_ORIGINS = env.list("CORS_ALLOWED_ORIGINS", default=[])
+
+# 发布后通知前端做 ISR 缓存失效（详见设计文档 §2.7）
+FRONTEND_REVALIDATE_URL = env("FRONTEND_REVALIDATE_URL", default="")
+REVALIDATE_SECRET = env("REVALIDATE_SECRET", default="")
diff --git a/wagtailcms/settings/dev.py b/wagtailcms/settings/dev.py
new file mode 100644
index 0000000..840d4f6
--- /dev/null
+++ b/wagtailcms/settings/dev.py
@@ -0,0 +1,19 @@
+from .base import *  # noqa: F401,F403
+
+DEBUG = True
+
+ALLOWED_HOSTS = ["*"]
+
+DATABASES = {
+    "default": {
+        "ENGINE": "django.db.backends.sqlite3",
+        "NAME": BASE_DIR / "db.sqlite3",
+    }
+}
+
+# 开发环境放开跨域，便于本地 Next.js（localhost:3000）联调
+CORS_ALLOW_ALL_ORIGINS = True
+
+EMAIL_BACKEND = "django.core.mail.backends.console.EmailBackend"
+
+WAGTAIL_CACHE_BACKEND = None
diff --git a/wagtailcms/settings/production.py b/wagtailcms/settings/production.py
new file mode 100644
index 0000000..d51a7b8
--- /dev/null
+++ b/wagtailcms/settings/production.py
@@ -0,0 +1,47 @@
+from .base import *  # noqa: F401,F403
+
+DEBUG = False
+
+ALLOWED_HOSTS = env.list("ALLOWED_HOSTS", default=[])
+
+DATABASES = {
+    "default": env.db("DATABASE_URL"),
+}
+
+CACHES = {
+    "default": {
+        "BACKEND": "django.core.cache.backends.redis.RedisCache",
+        "LOCATION": env("REDIS_URL", default="redis://redis:6379/1"),
+    }
+}
+
+# 安全相关设置：详见 documents/设计方案分析与完善版.md §2.11
+SECURE_SSL_REDIRECT = True
+SESSION_COOKIE_SECURE = True
+CSRF_COOKIE_SECURE = True
+SECURE_HSTS_SECONDS = 31536000
+SECURE_HSTS_INCLUDE_SUBDOMAINS = True
+SECURE_HSTS_PRELOAD = True
+SECURE_CONTENT_TYPE_NOSNIFF = True
+X_FRAME_OPTIONS = "DENY"
+
+CSRF_TRUSTED_ORIGINS = env.list("CSRF_TRUSTED_ORIGINS", default=[])
+
+# 国内对象存储（阿里云 OSS / 腾讯云 COS 均兼容 S3 协议）
+DEFAULT_FILE_STORAGE = env(
+    "DEFAULT_FILE_STORAGE",
+    default="django.core.files.storage.FileSystemStorage",
+)
+AWS_ACCESS_KEY_ID = env("OSS_ACCESS_KEY_ID", default="")
+AWS_SECRET_ACCESS_KEY = env("OSS_SECRET_ACCESS_KEY", default="")
+AWS_STORAGE_BUCKET_NAME = env("OSS_BUCKET_NAME", default="")
+AWS_S3_ENDPOINT_URL = env("OSS_ENDPOINT_URL", default="")
+
+LOGGING = {
+    "version": 1,
+    "disable_existing_loggers": False,
+    "handlers": {
+        "console": {"class": "logging.StreamHandler"},
+    },
+    "root": {"handlers": ["console"], "level": "INFO"},
+}
diff --git a/wagtailcms/urls.py b/wagtailcms/urls.py
new file mode 100644
index 0000000..0be20f9
--- /dev/null
+++ b/wagtailcms/urls.py
@@ -0,0 +1,45 @@
+"""
+URL configuration for wagtailcms project.
+
+The `urlpatterns` list routes URLs to views. For more information please see:
+    https://docs.djangoproject.com/en/6.0/topics/http/urls/
+Examples:
+Function views
+    1. Add an import:  from my_app import views
+    2. Add a URL to urlpatterns:  path('', views.home, name='home')
+Class-based views
+    1. Add an import:  from other_app.views import Home
+    2. Add a URL to urlpatterns:  path('', Home.as_view(), name='home')
+Including another URLconf
+    1. Import the include() function: from django.urls import include, path
+    2. Add a URL to urlpatterns:  path('blog/', include('blog.urls'))
+"""
+from django.conf import settings
+from django.contrib import admin
+from django.urls import include, path
+from wagtail.admin import urls as wagtailadmin_urls
+from wagtail import urls as wagtail_urls
+from wagtail.documents import urls as wagtaildocs_urls
+
+from apps.api.urls import api_router
+from apps.core.views import healthz, readyz
+
+urlpatterns = [
+    path('django-admin/', admin.site.urls),
+    path('admin/', include(wagtailadmin_urls)),
+    path('documents/', include(wagtaildocs_urls)),
+    path('api/v2/', api_router.urls),
+    path('healthz', healthz, name='healthz'),
+    path('readyz', readyz, name='readyz'),
+]
+
+if settings.DEBUG:
+    from django.conf.urls.static import static
+
+    urlpatterns += static(settings.MEDIA_URL, document_root=settings.MEDIA_ROOT)
+
+urlpatterns += [
+    # 兜底：交由 Wagtail 页面树渲染（Headless 场景下主要用于预览/管理，
+    # 对外内容展示由 Next.js 前端通过 /api/v2/ 消费）
+    path('', include(wagtail_urls)),
+]
diff --git a/wagtailcms/wsgi.py b/wagtailcms/wsgi.py
new file mode 100644
index 0000000..b58d7ea
--- /dev/null
+++ b/wagtailcms/wsgi.py
@@ -0,0 +1,16 @@
+"""
+WSGI config for wagtailcms project.
+
+It exposes the WSGI callable as a module-level variable named ``application``.
+
+For more information on this file, see
+https://docs.djangoproject.com/en/6.0/howto/deployment/wsgi/
+"""
+
+import os
+
+from django.core.wsgi import get_wsgi_application
+
+os.environ.setdefault('DJANGO_SETTINGS_MODULE', 'wagtailcms.settings.production')
+
+application = get_wsgi_application()